Privacy Policy
Learn how Tierra Biru collects, uses, protects and manages personal data from people who use our website, request information or book our travel services.
At Tierra Biru, we process personal data in accordance with applicable Peruvian law and aim to explain clearly what information we collect, why we use it and what rights data subjects may exercise.
Privacy and personal data protection policy
1. Data controller
This Privacy Policy explains the processing of personal data carried out through Tierra Biru's website and through channels related to inquiries, quotations and the provision of our travel services.
Controller: COORPORACIÓN GRUPO TIERRA BIRU S.A.C.
Peruvian Tax ID (RUC): 20614670291
Registered address: Calle Marianos Santos Lte. G-5
Privacy and data-rights contact: [email protected]
2. Personal data we may collect
Depending on how a person interacts with Tierra Biru, we may collect identification and contact information such as first and last name, email address, telephone number, country or nationality; information submitted through inquiries and forms; and data needed to prepare a quotation, manage a booking or provide travel services.
When required for a booking, we may also request information needed to issue tickets, complete registrations, coordinate transportation, accommodation or other contracted services. Only data necessary for the relevant purpose should be requested.
3. Purposes of processing
Personal data may be used to respond to inquiries; prepare and manage quotations; process bookings; coordinate and provide travel services; communicate with travelers before, during or after the service; issue documentation and receipts; handle requests, complaints or incidents; comply with legal obligations; prevent fraud; and improve our processes and services.
Personal data should be used for advertising or direct marketing only when the appropriate legal basis or consent exists.
4. Legal basis and consent
Personal data is processed in accordance with Peru's Law No. 29733, Personal Data Protection Law, and its current Regulation approved by Supreme Decree No. 016-2024-JUS, together with other applicable rules.
Where consent is required, Tierra Biru must obtain valid consent and explain the relevant purpose. A data subject may withdraw or revoke consent where legally applicable, without affecting processing previously carried out on a lawful basis.
5. Service providers and recipients
To organize and provide a trip, Tierra Biru may need to share certain data with service providers involved in the booking, such as transportation companies, accommodation providers, operators, guides, ticket providers, insurers, technology platforms or payment providers, depending on the services contracted.
Tierra Biru should limit the information shared to what is necessary for the relevant purpose and apply the data-protection obligations that correspond.
6. International transfers and technology services
Some technology providers used by Tierra Biru may store or process information outside Peru. Before publishing this policy, confirm which services are currently used —such as hosting, email, analytics, CRM, forms, payments or storage— and disclose any applicable cross-border data flows in accordance with current law.
7. Retention periods
Personal data will be retained for as long as necessary to fulfill the purpose for which it was collected and, afterwards, for the periods required to comply with legal, tax or contractual obligations or to address potential liabilities.
Do not publish a single two-year retention period for all personal data unless it has been confirmed for each relevant category and purpose.
8. Security and confidentiality
Tierra Biru adopts reasonable organizational, technical and security measures to protect personal data against loss, unauthorized access, alteration, disclosure or improper processing. Access to information should be limited to people and providers who need it to perform their functions.
9. Cookies and similar technologies
The website may use cookies or other technologies required for functionality, measurement, analytics or user-experience improvements. The information published about cookie types, purposes, providers and duration must match the tools actually installed on the website.
10. Data subject rights
Data subjects may exercise the rights recognized under Peruvian law, including rights of access, rectification, cancellation and opposition (ARCO), as well as any other rights available under current regulations.
Requests should be sent to: [email protected] . If a data subject believes a request has not been handled appropriately, they may seek protection from Peru's National Authority for Personal Data Protection.
11. Children's personal data
Tierra Biru's services and forms should not be used to deliberately collect personal data from children or adolescents without the involvement and authorization legally required. When information about minors is necessary to provide a travel service, it must be processed with the applicable safeguards.
12. Changes to this policy
Tierra Biru may update this Privacy Policy to reflect legal, operational or technological changes. The published version should display the date of its latest update.